Multicultural Britain

The Multicultural Britain series was launched to provide media and policy makers with insights to accelerate much-needed change.

Summary

Stepping into the light

We believe the diverse makeup of our society makes Britain great. However, for many citizens, generations of unacknowledged, systemic racism have meant that their rights and voices have been drowned out and suppressed. Using the immense power of research, we bring their experiences and voices into the light.

Without timely data, it is harder to make the kind of changes we so desperately need

In a year where the topic of race has permeated conversations with friends, family, and colleagues, while the conversation is not a new one, the events of 2020 have landed and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands