MS Limited Australia: This Bike has MS

This case study describes how multiple sclerosis support charity MS Australia, used the design of a bike to raise awareness of the symptoms of the disease and, in turn, improve fundraising efforts.

Campaign details

Brand: MS Limited AustraliaBrand Owner: MS Limited AustraliaLead Agency: whiteGREY AustraliaCountry: AustraliaIndustries: Charities & voluntary organisationsMedia Channels: Content marketing, Direct marketing, Online video, Other & ambient media, Outdoor, out-of-home, Print - general, Public relations, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

Nearly 24,000 Australians are diagnosed with Multiple Sclerosis (MS). Although relatively small compared with the better-known diseases, MS is the most common chronic disease of the central nervous system among young Australians.

Unfortunately, MS is difficult to understand and diagnose...

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