Walking on a Tight Rope: Changing the way we do research

This article assesses the challenges of conducting market research among adults in the UK with Autistic Spectrum Conditions.

Walking on a Tight Rope: Changing the way we do research

Jane BreezeCOI

Neil SamsonOpinion Leader

INTRODUCTION

“I feel like I am walking on a tightrope all the time, but everybody else is able to walk on the ground” adult with ASC

Adults with ASCs are a diverse audience, with each individual experiencing unique challenges in every day life including difficulties with verbal and non-verbal communication, social interaction, and sensory issues such as extreme sensitivity to noise, light and colour.

With great challenges come great opportunities. The Department of Health has an incredible opportunity with the Adult Autism...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands