Research in an age of superfluity
Nick SouthgateGrey London
Introduction & Overview
The Golden Jubilee Conference gives one a pretext to write a paper that takes the long view. This paper embraces the full gamut of the conference's historical spread. It looks back across the fifty years that have seen the Research Industry flourish and grow. It also looks forward to start asking how the industry will change in the next fifty years. It does this by looking at evidence and trends that suggests that at its half-century Market Research needs to respond to a new challenge – The...