Cultural drivers: How car manufacturers are reacting to a cultural shift in China

John Murphy

A culture of inclusive values is emerging in China, and with that the meaning of the car has begun to change.

A culture of inclusive values is emerging in China, and with that the meaning of the car has begun to change. John Murphy of Simpson Carpenter explains how car manufacturers are reacting to the shift in gears.

The dominant cultural values in China, which previously revered social climbing and the trappings of money and success, are beginning to make way for emerging values that celebrate human and natural experiences.

Car manufacturers are responding by evolving the narrative of the car from a symbol of social class and exclusivity to a human-centric life force – a vehicle of inclusivity, of reconnection...

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