Confessions of a moderator: how web communities fail and how marketers can stop that happening
Tom EwingResearch International
INTRODUCTION: UNINTENDED CONSEQUENCES
If I was allowed to dedicate this paper, I would dedicate it to a baby called Harry, who was born last July to friends of mine who first met on the web community I started in 20001. When I started a music discussion board it's fair to say that I wasn't expecting, or hoping, that it would lead to a friend having a baby. Because online communities simulate and intersect with real communities, they are subject...