Confessions of a moderator: how web communities fail and how marketers can stop that happening

This paper, by Tom Ewing of Research International, discusses the core elements of successful web communities.

Confessions of a moderator: how web communities fail and how marketers can stop that happening

Tom EwingResearch International

INTRODUCTION: UNINTENDED CONSEQUENCES

If I was allowed to dedicate this paper, I would dedicate it to a baby called Harry, who was born last July to friends of mine who first met on the web community I started in 20001. When I started a music discussion board it's fair to say that I wasn't expecting, or hoping, that it would lead to a friend having a baby. Because online communities simulate and intersect with real communities, they are subject...

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