Clients and agencies: from relationships in crisis to powerful partnerships

Steve Willis and Sally Webb

The whole issue of the relationship between clients and agencies is a conundrum - full of contradictions.

Clients and agencies: from relationships in crisis to powerful partnerships

Steve Wills and Sally WebbCustomer Insight Solutions Ltd

SUMMARY

The whole issue of the relationship between clients and agencies is a conundrum – full of contradictions. On the one hand, clients generally bemoan the lack of high level value delivered by their agencies – but on the other the research industry has kept on growing suggesting that clients can't be that unhappy. There are some wonderful examples of individual relationships – but at the corporate level the biggest agencies in particular are seen as delivering less and...

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