Thinkbox: Understand TV’s place in the transforming video world

Thinkbox, the marketing body for the main UK commercial TV broadcasters, launched a combined primary and secondary data study to help marketers understand evolving viewer habits.

Campaign details

Brand: ThinkboxAgency: MTMCountry: UK

Synopsis

Background: Competition and confusion

The world of video has never been more competitive, nor broadcasters' place within it more debated. Dramatic shifts in consumption have transformed the video landscape. But with rapid change has come hype and myth – fuelled in part by the media industry's atypical media habits (e.g. heavier on-demand viewing and different genre preferences). A rigorous and impartial understanding of how things are changing is critical to reveal the true picture of viewing habits among audiences across the country.

The explosion of video viewing options...

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