Televolution: How can Channel 4 adapt in order to thrive in an ever challenging and rapidly evolving media landscape?

Channel 4, a British public-service television broadcaster, conducted research into viewer behaviours and new technologies, which helped inform a new digital strategy.

Synopsis

Context

Since its inception in 1982, Channel 4 has successfully innovated and adapted so as to retain its position as the challenger brand of public broadcasting while simultaneously attracting mass appeal. However, in a rapidly shifting and ever competitive landscape this position is becoming increasingly difficult to maintain.

Consequently, Channel 4 conducts a large-scale quantitative study every year to ensure the business is up-to-date with the latest developments in technology ownership and TV-usage. This study proves valuable in highlighting the prevalence of current behaviours and technology. However, it has never been able to explain the reasons behind new developments...

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