Tackling the elephant: How innovation helped BBC Worldwide master emotion
Lightspeed GMI and BBC Worldwide
Summary
For BBC Worldwide's future success as a business they need to apply reliable consumer-impact prediction in the heart of programme making. But how do you understand what your audiences want across 200 countries? How do you capture and communicate messy, complicated emotions in a way that both investors and creatives will value?
This paper describes how Lightspeed GMI partnered with BBC Worldwide to do just that - by embracing innovation. Testing a groundbreaking approach to content testing, they were able to analyze and quantify...