Tackling the elephant: How innovation helped BBC Worldwide master emotion

This case study describes how BBC Worldwide embraced innovation to understand what audiences want across 200 countries, and how to capture and communicate complicated emotions in a way that both investors and creatives will value.

Tackling the elephant: How innovation helped BBC Worldwide master emotion

Lightspeed GMI and BBC Worldwide

Summary

For BBC Worldwide's future success as a business they need to apply reliable consumer-impact prediction in the heart of programme making. But how do you understand what your audiences want across 200 countries? How do you capture and communicate messy, complicated emotions in a way that both investors and creatives will value?

This paper describes how Lightspeed GMI partnered with BBC Worldwide to do just that - by embracing innovation. Testing a groundbreaking approach to content testing, they were able to analyze and quantify...

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