Metfriendly: Frontline finances - improving the financial lives of Metropolitan Police officers

Metfriendly, the mutual society for the Metropolitan Police in the UK, used qualitative data streams and techniques to reverse membership decline.

Synopsis

A Well-Known Audience and a Unique Client

The Metropolitan Police protect London's 8.6m citizens, and the city's 3.2m commuters and 19m annual tourists. Additionally, Metropolitan Police officers are under intense financial strain. A stressful working life and lack of time mean financial planning and management are often low priorities for officers, with the ongoing threat of budget cuts creating additional financial pressure.

Metfriendly supports the finances of the police officers who safeguard London. They are a mutual society operating on behalf of serving and retired officers. Metfriendly offers unique police-specific financial products and distributes their profits back to members....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands