Jaguar Land Rover: The Apprentice - the real winner in the the boardroom

Jaguar Land Rover, an automotive company, used the guise of the television show 'The Apprentice' to execute data streams across various markets and gain valuable insights.

Synopsis

A mandate for change for insight management at JLR

"At the heart of excellent insight management is engagement and The Apprentice was a ground breaking step-change in how we ask people from all corners of our business to engage with insight." Steve Hill, Global Customer Insight Manager.

Jaguar Land Rover (JLR) excels at insight management. As a global organisation, JLR prioritises embedding the voice of the customer throughout the entire business and invests heavily in new and progressive ways to manage and socialise insight.

So, when JLR wanted to elevate insight management beyond what is already an...

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