IBM real time buyer needs monitoring system

IBM, an American multinational technology company, used a sense-and-respond system to identify customer pain-points in record speed.

IBM developed a system for analyzing social media data to glean powerful, first of a kind insights to address client challenges and drive innovative solutions and direct business results for IBM.

In the predominately business to business (B2B) environment in which IBM operates, purchases are influenced by increasingly complex decision making units with many influencers. Typically, buyer needs differ by role and addressing role-specific needs, such as those of a CMO or CIO, is the key to being seen as relevant to our clients. We needed an efficient and cost effective way to identify buyer needs across a host of...

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