Act on Red: Reconnecting rosacea sufferers with better treatment options

This case study describes how research and collaboration led to a successful global communication campaign for Galderma, an international dermatology company.

Act on Red: Reconnecting rosacea sufferers with better treatment options

Bob CookFirefish

Summary

Rosacea is a common dermatological condition that impacts on the lives of over 40 million people worldwide. Despite this, engagement with the condition and potential medical treatment solutions remains remarkably low. In 2013 Galderma recognised this situation as an opportunity to improve sufferer lives and sought to develop a communication campaign to address it.

This brief led to a highly successful extended collaboration between rosacea sufferers, Galderma, Ogilvy Healthworld and Firefish in a global programme of research, campaign development and assessment. The...

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