Moving Walls: #LookUpLah
Campaign Details
Brand owner: Moving WallsBrand: Moving WallsCountry: MalaysiaIndustry: Business services, Information technologyChannels: Content marketing, Email marketing, Events experiential, Internet - microsites, Magazines - business, trade, Outdoor, out-of-home, Sponsorship - event, property, TelevisionBudget: Up to 500k
Executive Summary
How do you launch Asia's first programmatic platform for booking outdoor ads? (www.movingaudiences.my) You showcase its prowess, of course. In 2016, Moving Walls recruited 1303 digital billboards in 200 locations to display 500 videos and ask marketers to #LookUpLah.
They urged advertisers to look...