Moving Walls: #LookUpLah

This case study shows how Moving Walls, a digital billboards brand, introduced itself to the Malaysian market using a large-scale billboard campaign across the country.

Moving Walls: #LookUpLah

Mehul Mandalia

Campaign Details

Brand owner: Moving WallsBrand: Moving WallsCountry: MalaysiaIndustry: Business services, Information technologyChannels: Content marketing, Email marketing, Events experiential, Internet - microsites, Magazines - business, trade, Outdoor, out-of-home, Sponsorship - event, property, TelevisionBudget: Up to 500k

Executive Summary

How do you launch Asia's first programmatic platform for booking outdoor ads? (www.movingaudiences.my) You showcase its prowess, of course. In 2016, Moving Walls recruited 1303 digital billboards in 200 locations to display 500 videos and ask marketers to #LookUpLah.

They urged advertisers to look...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands