Mountain Dew: Green Means Go

In the Philippines, soft drink brand Mountain Dew bridged the gap to Generation Z's virtual thrill-seekers by creating AR-enhanced content and organising gaming events.

Campaign details

Brand: Mountain DewBrand owner: PepsiCoLead agencies: BBDO Guerrero, Mindshare PhilippinesContributing agency: BridgesMarket: PhilippinesIndustries: Energy DrinksMedia channels: Livestreaming, Online video, Social media, Television, Virtual & augmented realityBudget: 500k - 1 million

Executive summary

Up until 2018, Mountain Dew was all about real-world thrills – such as skateboarding and BMX. But a new thrill was on the horizon – gaming. Being known as a fuel for action, Mountain Dew just didn't seem to intuitively fit into the gaming scene.

Mountain Dew decided to redefine thrills...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands