More LINE, Much Closer
Jenkantit Rujiramora
Campaign details
Brand owner: Line Plus CorporationLead agency: McCann WorldgroupBrand: LINECountry: ThailandIndustry Mobile providersChannels used: Content marketing , Earned media, buzz, Games and competitions , Internet - general, Internet - microsites , Mobile and apps , Online video , Outdoor, out-of-home, Public relations, Social media , Television, Word of mouth, advocacyMedia budget: 3 - 5 million
Executive summary
This case study describes how mobile messenger Line appealed to Thais by using real stories in its commercials.
Line is the number 1...