Mondelez International: Barni on Farm

This case study details how Mondelez International, a large food company, built its Barni biscuit brand in Central and Eastern Europe.

Barni on Farm

Campaign details

Brand: Mondelez InternationalAgency: Garp IntegratedCountry: Czech Republic

Background

In 2015, the Barni brand wanted to continue its long-term Equity campaign "Barni feeds love for discoveries". The role of the Barni brand in this concept is to help parents to feed their child's curiosity and hunger for information about how the outside world works.

The main challenge of the brand in the CEE region was to convince mothers (target group) of the wholesome composition of the product for their children.

The main goal for the client was to explain to mothers,where...

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