Mondelez: Creme Egg EATertainment

Mondelez, a confectionery and food company, launched Creme Egg EATertainment, the world's first streaming service for chocolate lovers, to encourage the Creme Egg brand to become part of consumers’ viewing experience.

Campaign details

Brand: MondelezAdvertiser: MondelezAgency: ELVISCountry: UK

Campaign Overview

Streaming for chocoholics

Could Creme Egg successfully switch from TV to social and become an entertainment provider?

Strategy

Creme Egg is an unchanging product in a category dominated by novelty and innovation. The onus is on marketing to ensure the brand remains relevant and delivers fast sales results needed during the product's short stint on shelf.

The brand desired a new idea to ensure it stayed front of mind for the UK's diverse audience of chocolate eaters. Primary research showed Creme Egg remained iconic...

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