Modsy brings digital disruption to home décor

This event report details attempts by Modsy, the interior-design app, to revolutionise how consumers find and buy new furniture.

Modsy brings digital disruption to home décor

Stephen WhitesideWarc

Modsy is an interior-design company that is using digital technology to solve a long-standing consumer pain point: imagining what a new piece of furniture will actually look like in their living room, bedroom or den.

And having shown users its personalized recommendations, the company then moves them seamlessly from product discovery to purchase by letting customers buy their favourite furnishings, often at discounted prices, through its app.

The brand's target audience comprises 25–45-year-olds entering a new "life stage" – be it moving house or having a baby. In quantifying...

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