Mobile research goes to the game
James BurgeResearch NowSally Joubert and Georgia PhillipsLuma Research
Introduction
The rapid advances in technology over the past decade have changed the way we interact. Whether it is on a personal level or the interaction between brands and consumers, technology has opened up so many more opportunities to reach out to each other.
One of the major advances has been the rise in the use and the capability of mobile phones and this is particularly evident in the Asia Pacific region. APAC has the highest percentage of smartphones globally (76%)...