Mobile creativity: Mobile is more than a second screen

Michael Bertaut

This article argues that marketers need to think of mobile as its own ecosystem and create bespoke solutions in terms of data, tactics and creative to succeed.

Mobile creativity: Mobile is more than a second screen

Michael BertautAdRoll

Marketers need to start thinking of mobile as a core part of their overall marketing strategy and embrace new ways of working - simplifying creative, developing new and better attribution models and moving past the cookie.

Mobile creativity

This article is part of a collection of articles on creating responsive mobile advertising. Read more.

Mobile is more than just an additional screen for advertisers - it's an entirely new ecosystem that requires radically different data, tactics and creative to succeed. But these huge opportunities also come...

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