Mobile, real-time and programmatic buying: Media issues discussed at Advertising Week Europe 2013
Joseph Clift and Brian CarruthersWarc
Though general creative and business issues were a popular theme at Advertising Week Europe, a four-day festival held in London in March 2013, perhaps the event's most popular topic was the future of media.
Digital touchpoints
Speakers ranging from tech giants like Google and Facebook, to ad agency networks like WPP, all offered their own updates on how various digital media touchpoints are evolving – and how advertisers will need to respond to this evolution.
Real-time marketing on social...