Yapı Kredi: Yandex Navi & Yapı Kredi Media First

Yapi Kredi, a banking brand, increased the number of mobile app downloads by relaunching the brand's existing character Vadaa.

Campaign details

Brand: Yapı KrediAgency: Ingage MediaRegion: EMEA

Strategy

Objective

As Yapı Kredi, we have decided to rebrand our mobile application called Yapı Kredi Cüzdan. Through this idea, we have created our new application World Mobil. Our biggest challenge was to tell people that the new application will have the same mission as the oldest one but in a more innovative way.

Target Audience

Our target audience was shopaholics who are using smart solutions to manage their shopping.

They're always following the best campaigns, trying to catch the best opportunities in terms of price/performance ratio....

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