Yale: Unlock brand potential – Breaking the glocalization wall with data-driven creatives

Yale, a digital door lock manufacturer, used dynamic, personalised ads to promote the brand in Vietnam.

Campaign details

Brand: YaleAgency: TenMax Ad Tech LabRegion: APAC

Strategy

Objective

For many international businesses, breaking the glocalization walls – and winning acceptance of foreign products among a local audience – is a difficult challenge. Yale, a global leader in digital door locks, is no exception.

As one of the brands represented by ASSA ABLOY, a leading global player in the smart door lock market, Yale provides door-opening solutions focusing on the field of electronic door hardware that is popular among the construction industry and professional architects. To grow and broaden its business scope globally,...

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