Xbox: Halo - Starscope
Campaign details
Brand: XboxAgency: RazorfishCategory: Product Services LaunchRegion: NA
Objective
The Halo universe spans nearly 15 years and multiple titles. That's a lifetime of history, passion and lore. Our objective was to launch the newest installment of the Halo franchise; a compilation of 4 blockbuster titles on one disk, remastered and released for the Xbox One.
Target audience
Our target audience was casual Halo fans, but core shooter fans, 18-24, who love multiplayer. These fans likely played one or all of the previous Halo games on either Xbox or...