Campaign details
Brand: WildAidLead agency: Wunderman ShanghaiRegion: APAC
Objectives
Chinese people are not aware of the plight of the diminishing pangolin population in their country. 94% of the entire pangolin population has been killed in the last 10 years. At this rate, pangolins will soon be extinct in China. We need to drive awareness that will help affect public opinion which pressures the government to take action.
Target audience
Our target is the urban Chinese of all ages, particularly the digitally savvy Chinese youth who can influence their parents and relatives about the plight of...