Whisper: Keep girls in school

Whisper, a feminine hygiene brand, launched the 'Keep Girls in School' programme in India to increase sales of its products and help girls stay in school.

Campaign details

Brand: WhisperLead Agency: NARegion: APAC

Strategy

Objective

For many Indian girl going through puberty, they find it difficult to understand and cope with the changes it brings. It is a time of emotional and physical turmoil due to lack of "period protection" or "feminine hygiene protection". To tackle this issue, the 'Keep Girls In School' programme was initiated by Whisper. It was inspired by Whisper's brand purpose - to unleash women's and girls' confidence so they can be whoever they want to be, and Procter & Gamble's commitment to gender equality.

In order...

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