Whiskas

Whiskas, a cat food brand, launched an interactive mobile campaign to gather data about consumers in the UAE.

Campaign details

Brand: WhiskasAgency: AdColonyRegion: EMEA

Strategy

Objective

Whiskas incessantly strive to reach lovely pet lovers to collect insights for better segmentation. Whiskas was aware that every cat has a unique character and deserves to live in quality with the healthiest foods where the need for love, care, and proper nutrition are unchanging truth for them. Therefore, Whiskas wanted to find, classify, and target the relevant cat owners' audience base to prove themselves on tasty cat nutrition, exclusive promotions, and intimate messages. Mars Group is one of the world's leading food company in emerging markets...

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