Warner Bros: Lego Batman

Warner Pictures Mexico combined mobile, programmatic TV and out-of-home digital formats to promote The Lego Batman animated film.

Campaign details

Brand: Warner Bros.Agency: InitiativeRegion: LATAM

Objectives

The Lego Batman animated film had a very aggressive BO objective (150 MILL pesos). Consequently, we needed to appeal not only parents and kids but a wide audience including adults with no kids, on the other hand, the time when the movie was launched was not considered high season for family movies (Family movies usually perform better during summer and holiday seasons).

Target audience

Primary Target: Kids 5 - 12 & parents.

Secondary Target: Teens 13-17 and adult fans of Lego, Batman.

The movie was...

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