Campaign details
Brand: Warner Bros. PicturesLead agency: TurnerRegion: NA
Objectives
The film's producers wanted to remind the audience of the unprecedented feat of this successful water landing, by finding a new way to put the public in the hot seat so that they could relive the crash. By utilizing aerial VR and 360 o technology we placed viewers in a dynamic cockpit experience during that fateful day over New York City. This execution mirrored the central plot point of the film whether or not Sully made the right choice of landing on the river versus...