VTech Go! Go! Smart Friends Enchanted Princess Palace

VTech, a technology brand, launched the Go! Go! Smart Friends princess line in the US by partnering with AdColony, a mobile ad platform, to create an interactive video ad.

Campaign details

Brand: VTechLead agency: Horizon MediaRegion: North America

Objectives

VTech launched the the Go! Go! Smart (GGS) umbrella in 2014 and went wide in 2015. The Go! Go! Smart umbrella is comprised of three sub-brands (Wheels, Friends and Animals). In an effort to differentiate GGS in an increasingly competitive category, VTech introduced the MagicPoint technology of the GGS line to the perennially successful princess play pattern. In support of the 2016 Go! Go! Smart Friends princess line launch, marketing efforts focused on driving awareness of the product in the princess role-play space and positioning...

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