Vsmart: An appreciation like no other from Vsmart

Vsmart, a Vietnamese technology brand, sent existing customers personalised thank-you gifts to trigger a domino effect and promote its smartphones in Vietnam.

Campaign details

Brand: VsmartAgency: Unblur CreativeRegion: APAC

Strategy

Objective

As a domestic technology brand, Vsmart faced many skepticisms from Vietnamese consumers who preferred foreign brands such as Apple, Samsung, Huawei, Oppo, etc. With all its efforts, Vsmart was the first Vietnamese tech brand to reach 1.2 million customers and 16.7% market share after 17 months, entering the top 3 best-selling smartphones in Vietnam.

However, growing more customers seemed challenging, as Vsmart still endured fairly low brand awareness and low brand trust among Vietnamese consumers, besides COVID-19's negative effect on consumers' purchasing habits.

Vsmart's business goals...

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