Volvo: S60 Concept Store

Volvo, a luxury automobile brand, aimed to reposition itself in the sedan category in Brazil.

Campaign details

Brand: Volvo Cars BrazilAgency: Verizon Media

Strategy

Objective

Our goal was to reposition the Volvo brand in the sedan category, a segment with already consolidated competitors. We felt that the best way to attract customers' attention was to create an immersive and differentiated shopping experience involving augmented reality (AR).

Target Audience

Our target were executive men that belong to the A class, aged 35 or older and with kids.

Creative Strategy

We transformed conventional media outlets into Volvo concept stores where consumers could discover the new S60 on an interactive AR experience via their mobile...

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