Campaign details
Brand: Volvo Cars BrazilAgency: Verizon Media
Strategy
Objective
Our goal was to reposition the Volvo brand in the sedan category, a segment with already consolidated competitors. We felt that the best way to attract customers' attention was to create an immersive and differentiated shopping experience involving augmented reality (AR).
Target Audience
Our target were executive men that belong to the A class, aged 35 or older and with kids.
Creative Strategy
We transformed conventional media outlets into Volvo concept stores where consumers could discover the new S60 on an interactive AR experience via their mobile...