Voltaren: The first arthritis-friendly website

Voltaren, anti-inflammatory drug, launched the first arthritis-friendly website in the USA to help people with reduced hand mobility navigate its website.

Campaign details

Brand: VoltarenLead Agency: Weber ShandwickRegion: North America

Strategy

Objective

Living with arthritis can be a pain, literally. So, if you're one of the 50 million adults in the U.S. managing this condition, you've likely spent a lot of time searching for any and every kind of arthritis treatment out there.

Enter Voltaren Arthritis Pain Gel—the first full prescription strength, nonsteroidal anti-inflammatory gel for powerful arthritis pain relief. Although the #1 global topical pain reliever, Voltaren was only available in the U.S. as a prescription and became available OTC on shelves in May 2020....

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