Vodafone: Qatar 5G Launch Campaign - Red Velvet and Stop the Clock

Vodafone, a telco brand, launched an augmented-reality campaign to boost awareness of its 5G offerings in Qatar.

Campaign details

Brand: Vodafone QatarAgency: InMobiRegion: EMEA

Strategy

Objective

Vodafone Qatar's objective was to boost awareness of its 5G offerings. Representing the fifth generation of cellular networking technology, 5G has the potential to dramatically improve the speed of mobile internet connectivity and usage across the globe. But, Vodafone first wanted to ensure that consumers in Qatar knew about its upcoming 5G offerings and how it would be beneficial to them. To measure effectiveness, Vodafone Qatar and their agency, Wavemaker Global, wanted to look at reach and scale along with engagement (were people actually paying attention...

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