Vodafone: Digitalization Journey of Vodafone's Online Sales

Vodafone, a telecommunications brand, increased digital sales in Turkey by developing products for where users usually break down in the digital journey to reduce customer pain points.

Campaign details

Brand: Vodafone TurkeyAgency: NARegion: EMEA

Strategy

Objective

Vodafone Turkey has a vision to lead the way for digitalisation in the Turkish telecommunications sector to make things easier for their customers. Vodafone Turkey offers its customers an end-to-end digital experience in accordance with its digital conversion goals. Those who want to join Vodafone can easily apply for their preferred tariff, either via our website or our mobile application and can complete their transactions digitally. 

Therefore, our strategic goal was to increase the rate of sales from the digital channels we have. While...

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