Campaign details
Brand: VodafoneAgency: Carat TürkiyeRegion: EMEA
Strategy
Objective
Many people staying at home due to COVID-19 led to stray animals not being able to find enough food or even starving. We decided to revive the #BuMamaBenden project, targeting socially sensitive and active social media users of all ages and genders, to raise awareness of animals that lack food resources, as their food is mostly provided by animal-friendly citizens.
Target Audience
All pet-friendly social media users and mobile users who want to help stray animals are targeted.
Creative Strategy
Thanks to Vodafone's technological power, we...