Vodafone: BuMamaBenden

Vodafone, a telecommunications campaign, helped to feed stray animals across Turkey during the COVID-19 pandemic by creating an online feeding machine that provided containers of food outside Vodafone stores when Twitter users tweeted with the campaign hashtag.

Campaign details

Brand: VodafoneAgency: Carat TürkiyeRegion: EMEA

Strategy

Objective

Many people staying at home due to COVID-19 led to stray animals not being able to find enough food or even starving. We decided to revive the #BuMamaBenden project, targeting socially sensitive and active social media users of all ages and genders, to raise awareness of animals that lack food resources, as their food is mostly provided by animal-friendly citizens.

Target Audience

All pet-friendly social media users and mobile users who want to help stray animals are targeted.

Creative Strategy

Thanks to Vodafone's technological power, we...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands