Campaign details
Brand: VivoAgency: GingaRegion: LATAM
Objectives
The strategic objective was to generate brand awareness for Vivo broadband product (Vivo Fibra) among gamers (heavy and casual), a huge influential and increasing target in Brazil.
The business problem to address was that Vivo is a brand that was felt distant to the younger demographic and specifically gamers. And the scenario was made tougher by the fact that the telecom industry in the country was facing a very bad crisis and feedback from consumers, since it announced that broadband connectivity would stop being unlimited. Our client, being...