Vision Express: Location-based advertising

Vision Express, an optician brand, launched a campaign to creative awareness and drive traffic to local store outlets in India.

Campaign details

Brand: Vision ExpressAgency: Team Pumpkin

Strategy

Objective

Vision Express wanted to create and drive awareness and traffic to local store outlets and capture the micro-segments in the market.

Online lead generation leads to inquiries but they didn't necessarily translate into walk-ins or sales. The marketing campaigns also mainly relied on sales through lead generation processes such as form submissions which caused many challenges such as assessing lead quality, constant follow-ups, and integrating sales data back to campaign performance.

The brand wanted to increase footfall across multiple brand outlets and increase store sales and ROAS.

Target...

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