Campaign details
Brand: VigorAgency: GingaRegion: LATAM
Objectives
The challenge was to launch a new innovative product for the Vigor spread line called Vigor Mix: a blend of butter and margarine, in a campaign based solely on digital media. It was the first time Vigor launch such a high profile product line without investing on traditional media.
We took the challenge one step further, by making it a 100% mobile driven campaign, with a journey drive communication strategy and location based targeting approach as a way to proactively drive product trials and sales.
Target audience
The...