Vigor: Mix Launch

Brazilian dairy and food company Vigor launched a new spread line called Vigor Mix in a campaign based solely on digital media.

Campaign details

Brand: VigorAgency: GingaRegion: LATAM

Objectives

The challenge was to launch a new innovative product for the Vigor spread line called Vigor Mix: a blend of butter and margarine, in a campaign based solely on digital media. It was the first time Vigor launch such a high profile product line without investing on traditional media.

We took the challenge one step further, by making it a 100% mobile driven campaign, with a journey drive communication strategy and location based targeting approach as a way to proactively drive product trials and sales.

Target audience

The...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands