Campaign details
Brand: Viettel TelecomLead Agency: Viettel TelecomRegion: APAC
Strategy
Objective
On Jan 2021, Viettel has launched a new Combo plan which offers an abundance bundle for users. Under the current impact of Covid-19, there has been an increasing tendency in savings, thus, affordable bundle would encourage customers' purchasing decisions.
Tet is the most competitive season for brands to connect with their consumers, either through branding activities or promotions which further maintain and improve customer loyalty.
Challenge arises for Viettel - well-known for their reliable "Uncle Viettel" image - to make a breakthrough in this...