Viettel Telecom: Tet combo campaign

Viettel, a telecommunications company, launched a campaign in Vietnam to promote its combo plan offering a bundle for users.

Campaign details

Brand: Viettel TelecomLead Agency: Viettel TelecomRegion: APAC

Strategy

Objective

On Jan 2021, Viettel has launched a new Combo plan which offers an abundance bundle for users. Under the current impact of Covid-19, there has been an increasing tendency in savings, thus, affordable bundle would encourage customers' purchasing decisions.

Tet is the most competitive season for brands to connect with their consumers, either through branding activities or promotions which further maintain and improve customer loyalty.

Challenge arises for Viettel - well-known for their reliable "Uncle Viettel" image - to make a breakthrough in this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands