Campaign details
Brand: Vietnam Prosperity Finance Limited Company (FE CREDIT)Lead agency: AdtimaRegion: APAC
Objectives
As a leader in personal trust loan with 70% market share, FE CREDIT wants to be a pioneer in all aspects to lift up the standards of industry as well as consolidate their No.1 position. FE Credit sees improving customer services is a strategic key focus in the next 5 years, in which it can help them retaining 5 million existing customers, increasing their satisfaction and thus, building a competitive advantage for FE CREDIT. The biggest challenge when serving million customers...