Universal Picture Brasil: Despicable Me 3 - Gru's Voice on Waze

Universal Pictures Brazil used a navigation app to promote Despicable Me 3 in the movie theatres in Brazil.

Campaign details

Brand: Universal Picture BrasilAgency: Social TailorsRegion: LATAM

Objectives

Universal Pictures Brazil was launching Despicable Me 3 in the movies in Brazil, during the winter vacations (July) - a moment of several other premieres targeting the same audience. Universal Pictures needed a strategy to get the attention of this target in Brazil. And, at the same time, drive them to movie theatres.

Target audience

  • Young audiences on school vacation.
  • Moviegoers - Although they go often to movie theatres the majority of them decide which movie to watch when arrive on the box office (only...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands