UnionBank: Bank the Way You Live by UnionBank

UnionBank, a financial services brand, leveraged the massive uplift in mobile gaming among its target audience to strengthen its position as a 24/7 digital bank in the Philippines.

Campaign details

Brand: UnionBankAgency: OMD PhilippinesRegion: APAC

Strategy

Objective

Committed to becoming the Philippines' leading digital bank, UnionBank has consistently stood out from the competition by being the first when it comes to embracing technological innovations to serve its customers' banking needs. UnionBank already enjoys an enviable spot in digital banking, but the big goal remains: total industry domination by supplanting heritage brands and fully engaging customers to do everything digitally.

When the COVID-19 pandemic hit the Philippines' shores, leaving businesses and industries reeling from its impact, a common response among brands was to scale...

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