Unilever/Lifebuoy: Global Handwashing Day 2016

Lifebuoy, a soap brand, launched a VR campaign on Global Handwashing Day to build awareness of its handwashing initiatives in South Africa.

Campaign details

Brand: Unilever, LifebuoyAgency: The Niche GuysRegion: EMEA

Objectives

Global Handwashing Day is on the 15th of October each year, a day created by the World Health Organisation to raise awareness of the need for proper handwashing with soap and water. Fact is, over 2 million children die every year from diseases that spread through improper and lack of handwashing. It is thought that the simple act of washing hands with soap and water could drastically diminish or even completely prevent this awful situation.

Lifebuoy, a soap formulated to kill the germs that cause...

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