Campaign details
Brand: UnileverAgency: Unilever
Strategy
Objective
Active Wheel serves over 200 million households and offers deep clean and fragrant freshness at an affordable price. Active Wheel deeply understands the needs of this ever evolving consumer and constantly innovates to deliver the best solution in the segment. It is available in two formats: bar and powder.
Wheel has always valued the husband-wife relationship and has been acknowledging the evolution of this relationship towards a more progressive outlook, given that today's woman performs multiple responsibilities and is the anchor of the family. However women in rural parts of...