Unilever: Share of voice to share of consumer data

FMCG giant Unilever partnered with internet specialist Line Corp to improve its customer data collection and personalise its brand communications in Thailand.

Campaign details

Brand: UnileverLead agency: Mindshare ThailandRegion: APAC

Strategy

Objective

"What got us here will not take us there" is true to every marketer including one of the best in the business, Unilever. And to be the 1st brand in the mind of consumers, today data driven marketing at scale and speed is more important than ever. The goal was to understand consumer choices and preferences at scale, turn data into information & insights and personalize the brand communication to transform the way the product was traditionally sold to consumers.

Target Audience

"Today if no...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands