Campaign details
Brand: TURKCELLAgency: ARENA MEDIARegion: EMEA
Strategy
Objective
We planned a corporate social responsibility campaign for to make people aware of the blind and deaf people.
We managed a video campaign that is targeting to reach the mass audience.
The main idea was to make the people experience the interactive video as a blind or deaf person would.
Target Audience
So that the target audience was mass.
Creative Strategy
People was communicated to understand the situation of the blind and the deaf by a video.
There was a media mix to reach the people...