Campaign details
Brand: Travel TexasLead Agency: Proof AdvertisingRegion: North America
Objective
The Office of the Governor, Economic Development and Tourism (Travel Texas) is responsible for promoting Texas as a premier travel destination. The office works in concert with its partners (convention and visitors bureaus, local chambers of commerce, private travel-related organizations and associations) to promote travel to Texas. As such the overall objective of the Proof and AdTheorent Travel Texas FY 19 Campaign was to drive awareness of the destination to ultimately drive visitation. This campaign sought to drive engagement across the Millennial and Gen...